Golden Artist Colors is currently seeking to add a Sr. Digital Marketing & Insights Manager to join their team!

Do you want to work for a World Class Artist Materials Manufacturer?

Leave “corporate” behind and unlock your passion for ingenuity in a mission based, creative culture where doing well and doing good are one in the same.  Golden Artist Colors is a world class art materials manufacturer bridging creative communities and inspiring global change through the arts.  We do this by building our world class brands of professional artist paints, and by supporting the arts with partners who share our values and mission.

The Sr. Digital Marketing & Analytics Manager will focus on expanding Golden’s digital engagement with artists through implementation of SEO strategies and CRM capabilities that connect artists with our ecosystem of touchpoints including websites, Just Paint, videos, Lecture Demos, and sampling among others.

• Leverage SEO analytics services to recommend organic and paid search strategies across all Golden’s fine art brands and major customer touch points.
• Lead cross functional CRM steering team to align vision and objectives for CRM for fine art brands, and implement systems and processes to enable campaign execution and measurement across customer touchpoints.
• Lead insights process for the fine art brands including mining MAS case data, setting up live or online focus groups for various initiatives, executing annual brand health surveys, and implementing feedback surveys  across priority customer touchpoints.
• Develop brand assets as needed to support ecommerce retailers

Work experience requirements (years and type)

Experience with marketing and/or brand management in a branded business-to-consumer environment is required

Education requirements: 

Minimum of a Bachelor’s Degree in Marketing; advanced degree in business or marketing disciplines is desirable.

https://www.goldenpaints.com/

Golden Artist Colors is a manufacturer of art materials revered across the globe by professional and aspiring artists.  Employee owned and based in Central NY, Golden’s mission is to grow a sustainable company dedicated to creating and sharing the most imaginative and innovative tools of color, line, and texture for inspiring those who turn their vision into reality.

We prize the opportunity to support community engagement by employing the best employees dedicated to safety, quality, and long-term service. Our portfolio includes the well-established Golden brand which has set the standard for professional quality acrylic paints since 1980, as well as two newer brands- Williamsburg oils which was acquired in 2010, and QoR watercolors which were created by Golden in 2014.

Our extensive benefits package includes:

• Employee Stock Ownership Plan (ESOP).
• Medical and Dental Insurance
• 401(k) with Employer match
• No-cost Life Insurance and Long-Term Disability Benefits
• Paid Holidays and Time Off
• Quarterly bonus for the purpose of distributing to employees a share of profits as additional remuneration over and above regular wages or salaries.
• Wellness Reimbursement Program
• Continuing Education Reimbursement
• Child Care Reimbursement
• Paid Community Service Hours
• Employee Discount on Product
• Employee assistance program
• Referral Bonus program

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.